Neo Fiber – Visual Style Presentation

Concept & design rationale

Based on the brief, the proposed visual logic treats the home as the true protagonist. Instead of presenting technology in an abstract way, we let everyday objects become characters and express the message in a witty, warm and relatable tone.

The home becomes the storyteller

Speaker, vase and landline telephone are transformed into expressive household personalities. This supports the communication idea that the home itself “asks” for better internet.

2D facial animation on real objects

The faces remain minimal, graphic and slightly abstract, aligned with the reference direction from the brief. This keeps the tone contemporary, elegant and easy to own.

Brand colors define the space

The interiors intentionally integrate Neo Fiber’s palette so the brand is present in the room itself — through walls, furniture, accents and light — instead of relying only on logos or supers.

Using the official palette in the environment

The spaces are designed around the Neo Fiber primary and secondary colors. This helps create immediate brand recognition while preserving a lively, domestic and optimistic mood.

Primary palette

Primary green#36B22DUsed for vibrant furniture accents, light energy and optimistic highlights.

Primary blue#00A5E3Used for cabinetry, props, neon details and digital freshness.

Black#000000Used in the 2D facial graphics for clarity, contrast and consistency.

White#FFFFFFCreates a clean, modern base and supports a bright telecom aesthetic.

Secondary palette

Secondary green#0E8103Gives depth to the green family and allows richer brand-led space design.

Secondary blue#0099CCAdds flexibility in backgrounds, object accents and softer neon transitions.

Dark grey#212121Useful for balance, grounding and maintaining premium readability.

Presentation neutralSoft neutral baseSupports a polished page design without competing with the brand colors.

Why this design language works

It directly serves the brief: the home is not just a background, but an active part of the storytelling.
It feels ownable: the combination of real interiors and minimal 2D facial animation creates a distinctive world.
It expresses Neo Fiber’s tone: friendly, clever, modern and accessible, without becoming childish.
It is flexible: the same logic can be adapted across social films, TVC, tactical executions and product-specific spots.
It embeds the brand naturally: the palette is used as part of the environment design, not as an afterthought.

How the interiors use the palette

Pink / magenta walls and vivid accents create a pop, contemporary atmosphere that supports the playful character world.
Neo Fiber greens and blues are integrated into sofas, vases, cabinets, signage and graphic details to tie the space back to the brand.
White surfaces keep the look airy and clean, helping the objects read clearly and keeping the 2D faces legible.
Black is reserved for the facial features so the expressions remain crisp, simple and readable across all executions.
Where appropriate, neon signage acts as a stylized extension of the identity system and slogan.

Still visual explorations

The stills below present the current visual territory: character styling, room tone, palette application and object relationships. Together they show how the Neo Fiber brand language can live inside a believable domestic space.

Main living room concept — Main environment direction: bright modern room, brand-led palette, object trio as heroes.

Neon slogan concept — Neon slogan exploration: bringing the tagline into the world as environmental branding.

Alternative interior concept — Alternative room composition exploring different spatial layouts and color balance.

Character close-up composition — Closer character framing to evaluate readability of facial graphics and personality.

Refined trio layout — Refined trio arrangement with softer facial treatment and cleaner object balance.

Variation of the trio with alternate room — A further variation showing how the system can adapt to alternate room styling.

Animation test videos

Below are two early motion tests. Their purpose is to explore the style and readability of the 2D facial animation — especially the eyes and mouth. The two versions allow comparison between different treatments of the facial animation language.

Video version 1

First animation test focusing on the initial 2D mouth and eye treatment. Useful as a baseline for expression clarity, timing feel and overall tone.

Video version 2

Second animation test exploring a different style in the 2D facial animation, especially in mouth and eye behavior, to compare consistency and personality.

Important note about the videos

These videos are prototype tests and should be read as style samples rather than final directorial executions. At this stage, the focus is on validating the 2D facial animation language and how it sits on the objects.

They do not yet represent final staging, direction, blocking, camera choreography or finished performance design. In other words, this is not the final direction. It is a first motion proof-of-concept to evaluate the animation style and establish the correct visual tone.

We currently have two video versions, each testing a different approach to the mouth and eye animation. This helps determine which 2D treatment best supports the brand world before moving to a more refined production phase.